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KSBPoojaSomasundaram_20220930_003_edited.jpg

Ph.D. Candidate in Marketing

Kelley School of Business, Indiana University

Hello!
My research focuses on the barriers consumers encounter to improving their well-being. For example, I examine how consumers' well-being is directly influenced by how consumers allocate their time and money to various resources (e.g., self-care products, time-saving purchases). Additionally, I examine how consumers' well-being is indirectly influenced by their social interactions and the well-being choices made on their behalf. The overarching goal of my research is to understand and identify practical solutions for how consumers can overcome challenges to improving their quality of life.

I am currently on the 2023-2024 marketing job market.
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